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003 / NEXBrand & Digital Experiences

NEX — Beyond real estate.

An integrated visual experience across real estate media, digital campaigns, motion and exhibition concepts.

003 / MULTI-CHANNEL ART DIRECTIONNEX

One identity. Beyond one format.

Campaigns / Motion / Exhibition concepts
Real estate futures — campaign artworkData and opportunity — campaign artwork
REAL ESTATE MEDIA & EXHIBITIONS
02 / NEX

A distinctive visual vocabulary.

Architectural forms, assertive Arabic typography and a consistent black, red and white palette bring the supplied NEX communications together. The imagery changes; the identity stays recognizable.

TYPE & HIERARCHY

Arabic headlines lead. Supporting copy gives each composition room to breathe.

IMAGE & STRUCTURE

Framed architecture and illuminated city forms carry a shared visual rhythm.

03 / NEX

Designed to stand apart. Built to belong together.

The campaign pairs are kept together as supplied. A second architectural direction brings scale, location and value into focus, with the artwork presented intact in both editorial and social viewing formats.

04 / NEX

NEX — Films & Visual Storytelling

A real estate brand film moves between architecture, cityscapes and connected visual worlds. Presented here in its original landscape format, with the complete supplied sequence and soundtrack.

00:0000:52
NEX / Brand film

Cinematic Real Estate Film

16:9 · 00:52View project
NEX / EVENT COVERAGE

Events & Visual Storytelling

A separate real-world story: the people, interactions and activities around a NEX event.

16:9 / 00:38
00:0000:38
SELECTED FRAMES / FROM THE SAME FILM
05 / NEX

A brand with spatial presence.

The supplied exhibition renders extend the visual identity into a booth environment: signage, presentation screens, reception and printed touchpoints. These are concept visualizations, not photographs of a built installation or screenshots of an online exhibition.

DARK & LIGHT / SUPPLIED CONCEPT DIRECTIONS
A PRINTED TOUCHPOINT

Identity, down to the detail.

The supplied business-card presentation carries the same contrast and brand cues into a smaller format.

06 / NEX

One brand. A wider field of expression.

Campaign imagery, the moving image and exhibition concepts connect through a consistent visual direction. Each format has its own role within the wider NEX presentation.

Dark exhibition concept — front render
Exhibition concept
A network sequence from the supplied film
Film / selected frame
07 / PROJECT INFORMATION

A clear creative contribution.

Monica’s work covers the social post designs and video content, with contributions to the online exhibition experience. The available exhibition renders are presented separately from online interface work.

Project / industry
NEX / Real Estate & Digital Media
Disciplines
Art direction · Social media design · Motion · Selected virtual exhibition design
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